2019 Conference agenda
The 69th Annual MAACBA conference October 20 – 22
is being hosted by Rutgers Business School - new brunswick, nj*
Sunday, October 20, 2019
12:45 – 5:00 pm |
Conference Check In |
2:00 – 4:00 pm |
AACSB Accreditation Volunteer Training Volunteer training is for individuals who are interested in assisting AACSB in its accreditation work by serving as a mentor, peer review team member, and/or accreditation committee member. The training provides an overview of the different volunteer responsibilities, addresses the philosophies behind the accreditation standards, and provides a detailed description of the accreditation process.
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3:00 – 4:00 pm |
MAACBA Board of Director’s Meeting |
4:00 – 5:00 pm |
First Time Attendees Reception |
5:00 – 7:30 pm |
Welcome Cocktail Reception |
Monday, October 21, 2019
7:30 – 1:00 pm |
Conference Check In |
7:30 – 8:30 am |
Continental Breakfast |
8:30 – 8:45 am |
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8:45 – 10:00 am |
Perspectives on establishing a successful company from a pundit of philanthropy, entrepreneurship, and social impact.
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10:15 – 11:45 am |
The PhD Project: A Model for Success Now celebrating its 25th Anniversary, The PhD Project encourages African-Americans, Hispanic-Americans and Native Americans to become business school professors, serving as role models and mentors to minority students, while dispelling stereotypes for all business students! Since 1994, the number of minority business faculty has quintupled from 294 to over 1,490 as a result of this systemic approach. Rutgers Business School has more PhD Project members than any other majority-serving institution. How has The PhD Project helped Rutgers to achieve this? Collaboration is critical! Hear from the Rutgers Provost, Dean, Doctoral Program Director and Faculty. The Director of Advancement at The PhD Project will also share how MAACBA Schools can adapt the Rutgers success stories to inform their own potential campus initiatives to increase diversity in their faculty, administration and student body, while also ensuring and enhancing student success. Panelists:
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12:00 – 12:30 pm |
Lunch Buffet Opens |
12:30 – 1:15 pm |
The Future of Work is Now: Insights for Business School Leaders from Purina's Chief HR officer Learn how Purina has evolved over the past decade in its approach to recruitment of graduates of undergrad and graduate institutions, explore thoughts on what companies like Purina are looking for from the incoming generation - both concerns and positive elements - and how universities can help them achieve success. Finally, consider the many opportunities available at all of Nestlé’s affiliates in the United States.
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1:30 – 2:30 pm |
Concurrent Sessions: MAACBA Member Presentations Session A Using Personalized Video to Enhance Recruiting We will share how VSB is using Personalized Video to enhance its undergraduate and graduate recruiting efforts. The Villanova School of Business, like many colleges and universities today, faces strong competition for students. VSB is using Personalized Video to enhance its recruiting efforts. We will deconstruct VSB’s recent early action candidate marketing campaign, focusing on personalized video, showing how it was conceived, constructed and executed. We will show the end result and talk about performance metrics, ROI as well as challenges, opportunities and next steps for using this exciting new technology.
Session B Executive Mentorship for Students - Establishing a Formal Program Oswego established a formal Executive Mentorship Program matching C-Suite Alumni with graduate students for the semester. Learn about the process and the lesson's learned for moving forward. Executive Mentorship programs are a valuable tool for enhancing the impact factor for Schools of Business and for preparing students to step into leadership roles. Based on a review of best practices in higher education and private industry, SUNY Oswego established a formal mentoring program as a pilot project. Graduate business students were matched with alumni who were C-Suite executives. Over the course of the semester, mentors and mentees were guided through the process of developing personal leadership behaviors to accelerate their career growth and personal development. This session will cover the steps to establish the program, review student outcomes and discuss the lessons learned to continue the program.
Session C Experiential Programming that Engages Students, Alumni, Parents and Employers Learn how Bucknell University Freeman College of Management is offering a variety of experiential opportunities to students while engaging a variety of internal and external constituents. Opportunities that enhance a student’s academic experiences and time at Bucknell University are being offered by Freeman College of Management through leveraging alumni and parent relationships. From one day to week long field trips, treks, coffee hours and classroom engagements; experiential programming provides students with exposure, insights and networking connections into the professional world.
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2:45 – 3:30 pm |
Concurrent Sessions – Sponsor Presentations Session A The State of GME (Graduate Management Education) Today Applications are down, MBA programs are closing, and standardized tests aren’t playing the role that they used to in GME admissions. What’s behind these trends? What can your institution do about them? Explore how institutions like yours can take back the narrative about GME’s present — and future. Learn about innovative ideas and lessons learned from GME program leadership across the country. Topics will include some success stories on what programs are doing to stay relevant and insights into how to respond to today’s employers’ needs while developing leaders who are dedicated to driving social good.
Session B Designing Your Institution for Stakeholder Relevance As competition accelerates, it is imperative that business schools design their programs in direct response to the needs and expectations of key stakeholders and best prospects in order to deliver distinctive value. To do this, they must commit to disciplined use of comprehensive data—to establish their strategies, brand positioning, portfolio, delivery models, marketing, selling processes and cultures—if they are to align everything they do toward meeting the unique needs of their stakeholders. Explore this issue and learn the 5 key steps all institutions must take in order to ensure they are on track to meet the needs of their most important stakeholders and prospects in a differentiated, value-added manner.
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3:45 – 4:45 pm |
AACSB Accreditation: Turning the Corner with the 2020 Business Standards After months of collecting your feedback on the reimagination of the business accreditation standards, AACSB is ready to share and discuss the first exposure draft of the proposed standards. We encourage you to share your thoughts on the current and the proposed standards, the accreditation process, and how AACSB can best serve you. |
5:00 – 6:00 pm |
Cocktail Reception |
6:00 – 8:00 pm |
Dinner and Networking with Colleagues |
Tuesday, October 22, 2019
7:30 – 8:30 am |
Full Breakfast |
8:30 –9:00 am |
Final Day Kickoff by MAACBA Board of Directors MAACBA Welcome and IUBE Kickoff by Lei Lei, Dean, Rutgers Business School |
9:00 – 9:45 am |
Insights from the world's oldest collegiate school of business.** |
10:00 – 11:15 am |
Preparing Students to Lead in the 4th Industrial Revolution: Signature Experiences**
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11:30 – 12:00 noon |
AACSB Annual Update
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12:15 – 1:00 pm |
Concurrent Sessions Session A: Undergraduate Focus Authenticity & Intercultural Competency: Embracing Diversity, Equity & Inclusion (DEI) in the Undergraduate Classroom AACSB Business Accreditation Standards note the value of DEI as well as exploring these topics in safe, supportive environments. How can we develop our own intercultural competency? And in turn help our students develop theirs? Join us as we talk about seeking out and celebrating DEI as we make business schools more inclusive places for learning, ensuring a more diverse, equitable and inclusive field.
Session B: Graduate Focus Do or Die: Creatively Integrating Technology within Curricular and Co-Curricular Activities We are preparing our students to succeed in a digital era. During this session, we will discuss how MBA programs are incorporating technology within existing curricular and co-curricular activities. What technology & topics are MBA programs teaching students (Excel, R, Python, Tableau, Artificial Intelligence, Block Chain, FinTech, SAS)? How are programs training faculty to utilize new technology in their courses? How are students driving technology content within their clubs? How are our Student Services Teams providing co-curricular technology workshops for our students? We will discuss ways to incorporate technology creatively within existing courses, clubs and workshops.
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1:15 – 2:30 pm |
Lunch and MAACBA Annual Meeting by MAACBA Board of Directors
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*Shuttles will be available on a continuous loop to and from Heldrich Hotel to Conference Locations on Rutgers Livingtson Campus.
** Rutgers Business School’s third Biennial “Innovations in Undergraduate Business Education Conference” (IUBE) will take place on Oct 21-23 in the same venue as the MAACBA Conference. Rutgers Business School is pleased to welcome MAACBA attendees to join the IUBE Conference Welcome session, the opening keynote by Geoffrey Garrett (Dean, Wharton School of Business), and Panel 1 on “Signature Experiences to Prepare Students to Lead in the 4th Industrial Revolution” on Oct 22 Tue morning. Please refer to the IUBE Conference website for the full program and other pertinent information and to register for the conference. Rutgers Business School extends MAACBA attendees a special discount for IUBE conference registration.
** Rutgers Business School’s third Biennial “Innovations in Undergraduate Business Education Conference” (IUBE) will take place on Oct 21-23 in the same venue as the MAACBA Conference. Rutgers Business School is pleased to welcome MAACBA attendees to join the IUBE Conference Welcome session, the opening keynote by Geoffrey Garrett (Dean, Wharton School of Business), and Panel 1 on “Signature Experiences to Prepare Students to Lead in the 4th Industrial Revolution” on Oct 22 Tue morning. Please refer to the IUBE Conference website for the full program and other pertinent information and to register for the conference. Rutgers Business School extends MAACBA attendees a special discount for IUBE conference registration.
