Mid-Atlantic Association of Colleges of Business Administration
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​2019 MAACBA Hotel: The helrich 


The Heldrich invites you to explore downtown New Brunswick just outside our front door.
We are directly across the street from three performing arts theaters, and moments from shopping, dining and nightlife.


To book using Discount Code for MAACBA:
  • We suggest making reservations by calling 866-609-4700.
  • Give the agent Group Attendee Code 456084 to assist you.

To book online:
  1. Visit TheHeldrich.com
  2. Click on the “Reservations” button, which will open the Calendar Booking screen.
  3. Click on the “+” sign next to Add Code. 
  4. Click the drop-down arrow next to “Discount Code”, and select option Group Attendee.
  5. Input your Group Attendee Code 456084 and then click the Add button. 
  6. Select your Arrival and Departure Dates and the number of guests and then click Continue.
  7. Select your preferred Bed Type, fill in the appropriate Information Fields, and then click Submit. 

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  • Home
  • About Us
    • President's Greeting
    • Board of Directors
    • Constitution & By-Laws
  • Annual Conferences
    • 2022 Agenda Conference
    • 2022 Hotels and Reservations
    • 2022 Who's Who at the Conference
    • Teaching Innovation Award
    • Previous Conferences
    • Hospitality Resolutions
    • Host A MAACBA Conference
  • Membership
    • Membership Directory
  • Sponsorship
    • Sponsorship Information
    • Sponsor Registration
    • Request A Sponsorship Invoice
    • 2022 Sponsors
    • 2021 Sponsors
    • 2020 Sponsors
    • 2019 Sponsors
    • 2018 Sponsors
    • 2017 Sponsors
    • 2016 Sponsors
  • Contact Us
    • Join Mailing List
    • Become A Sponsor
    • General Inquiry
    • Host A MAACBA Conference
    • Present at a Conference
    • Innovation in Teaching Award Proposal 2021