2022 Sponsors
The Mid-Atlantic Association of Colleges of Business Administration (MAACBA) would like to thank its sponsors
for their contributions to support the 2022 Conference.
for their contributions to support the 2022 Conference.

GMAC™ brings 50+ years of experience in being the most widely used assessment for graduate management admissions and the most reliable predictor of academic success in graduate business studies. GMAC Business Fundamentals, powered by Kaplan is designed to ensure students have the fundamental quantitative knowledge to hit the ground running before they start your graduate business program by helping them quickly master core business topics.
Ana Kyper is the Senior Director of GME Prep and Readiness at the Graduate Management Admission Council (GMAC). With more than 20+ years in product development, Ana is focused on developing new tools to help candidates as they prepare for business school. Most importantly, her goal is to engage and excite candidates as they plan for their business school journey. Ana leads the GMAT and Executive Assessment preparation team, as well as the newly launched, Business Fundamentals powered by Kaplan.
At the Merrick School of Business, we are looking forward this academic year to continuing our contribution to solving the economic divergence problems that plague Baltimore. Whether this is through the businesses our students create, the enterprises our faculty mentors and consults with, or our real estate fellows’ program where we bring significant capital to underserved neighborhoods, we strive to be not only part of The University of Baltimore but an important contributor to The University for Baltimore. As a primary black institution that serves adult learners, we are a source of diverse talent for our city and the nation.
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Murray M. Dalziel, is the twelfth dean of the University of Baltimore’s Merrick School of Business. A longtime business developer, thought leader and advisor to a number of top global companies’ senior executives, Dalziel came to UB in 2014 from the University of Liverpool, where he served as director of the Management School and led Liverpool through their initial accreditation for AACSB.
For nearly 20 years prior to Liverpool, Dalziel was Group Managing Director of Hay Group and in charge of Global Practices in the firm’s Philadelphia corporate headquarters. From 1991 he was a member of the Hay Group Executive team and served in a variety of senior leadership roles in Europe and North America.
In his nearly 30 years in professional services, Dalziel worked with large global clients in every continent on their key leadership and organization development issues. His most notable clients included Microsoft, Novartis, TD Bank Financial Group. He has also worked with companies such as Unilever, PepsiCo, IBM, BHP Billiton, ICI and General Electric. Dalziel is also actively involved with a number of North American and European venture capital funds on the development of emerging businesses.
Dean Dalziel has led two AACSB continuous improvement reviews at University of Baltimore in addition to serving as the AACSB mentor for Royal Holloway. He has served as consultant on AACSB accreditation to Solbridge Business School in South Kore and is a member of several major groups such as the international Advisory Board, School of Economics and Management, Dalian University of Technology, secretary, Board Mid-Atlantic Association of College of Business Administration, and is a member of 3 peer review teams.
For nearly 20 years prior to Liverpool, Dalziel was Group Managing Director of Hay Group and in charge of Global Practices in the firm’s Philadelphia corporate headquarters. From 1991 he was a member of the Hay Group Executive team and served in a variety of senior leadership roles in Europe and North America.
In his nearly 30 years in professional services, Dalziel worked with large global clients in every continent on their key leadership and organization development issues. His most notable clients included Microsoft, Novartis, TD Bank Financial Group. He has also worked with companies such as Unilever, PepsiCo, IBM, BHP Billiton, ICI and General Electric. Dalziel is also actively involved with a number of North American and European venture capital funds on the development of emerging businesses.
Dean Dalziel has led two AACSB continuous improvement reviews at University of Baltimore in addition to serving as the AACSB mentor for Royal Holloway. He has served as consultant on AACSB accreditation to Solbridge Business School in South Kore and is a member of several major groups such as the international Advisory Board, School of Economics and Management, Dalian University of Technology, secretary, Board Mid-Atlantic Association of College of Business Administration, and is a member of 3 peer review teams.

Driven by our mission to advance quality and equity in education, ETS provides learning solutions, pioneering research and trusted assessments that help guide learners around the world on their path to new possibilities.
For more than 70 years, we have developed products and services based on rigorous research and our belief in the power of learning. Our portfolio consists of some of the world’s most trusted assessments - including the TOEFL® and TOEIC® exams, the GRE® and the Praxis® family of assessments, The Major Field Tests for Business - along with research, development and innovation that explores new frontiers in learning and measurement (more to come on new assessments being developed for 2023).
Our educational measurement solutions and research contribute to the development of new methods and tools, inform important dialogue with education policymakers, and shed light on critical issues and potential solutions - all with the aim of creating a world where all learners are able to improve their lives through education.
For more than 70 years, we have developed products and services based on rigorous research and our belief in the power of learning. Our portfolio consists of some of the world’s most trusted assessments - including the TOEFL® and TOEIC® exams, the GRE® and the Praxis® family of assessments, The Major Field Tests for Business - along with research, development and innovation that explores new frontiers in learning and measurement (more to come on new assessments being developed for 2023).
Our educational measurement solutions and research contribute to the development of new methods and tools, inform important dialogue with education policymakers, and shed light on critical issues and potential solutions - all with the aim of creating a world where all learners are able to improve their lives through education.
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Contact: Katherine Henderson Associate Director Business School Academic Partnerships (412) 965-4349 khenderson002@ets.org www.ets.org |
Kathy Henderson is the Associate Director of Business School Partnerships at ETS serving Eastern USA and Canada and representing the GRE, TOEFL and the Major Field Tests. Kathy has 20+ years of experience working with Business Schools throughout the country on content integration, Assurance of Learning (AoL) and more recently admissions and enrollment strategies in the Graduate Management Education space.
She has represented brands such as: Bloomberg, Dow Jones, The Wall Street Journal and The American Psychological Association. Kathy has been a long-time supporter of MAACBA and its mission.
She has represented brands such as: Bloomberg, Dow Jones, The Wall Street Journal and The American Psychological Association. Kathy has been a long-time supporter of MAACBA and its mission.

Eduvantis is the leading data-driven strategy consulting and marketing services firm serving the global business school market. We combine rigorous methodologies and analysis, industry best practices and category benchmarks to help our clients optimize their opportunities for enrollment growth. Our consulting work gives business school leaders the clarity needed to make confident decisions about the best path forward for enrollment success. Our marketing services work provides peace of mind that programs and brands are being marketed by a team with exclusive focus on higher education, and demonstrated success helping to achieve client goals. We have client testimonials from every kind of business school out there (public/private, big/small, urban/rural, etc.), and would welcome talking with you about your biggest concerns to see if we can help you too.
Steve Shriberg is Director of Consulting Services at Eduvantis. Steve has been with Eduvantis for over 8 years, helping business schools to develop enrollment growth strategies, capture new markets, gain market share, and design more effective product, marketing and recruitment models to enhance competitive standing. Among Steve’s many clients have been leading institutions such as The Wharton School, The Kellogg School of Management, the Owen School of Business at Vanderbilt University, and the Stanford Graduate School of Business. Steve has BA and MA degrees from Washington University in St. Louis, and prior to Eduvantis gained 10+ years of marketing and international education experience working at agencies and universities, both domestically and internationally.

The PhD Project encourages Black/African-Americans, Latinx/Hispanic-Americans and Native Americans to pursue their business Ph.D.’s to serve as role models and mentors for future business leaders.
Since our inception in 1994, the number of minority business Ph.D.’s in the U.S. has increased historically from 294 to close to 1,600 today, with another 300 minority business students in the pipeline today.
During the 2019-20 academic year, 300+ doctoral and non-doctoral granting institutions participated in The PhD Project, gaining direct access to our members for networking and recruiting.
Since our inception in 1994, the number of minority business Ph.D.’s in the U.S. has increased historically from 294 to close to 1,600 today, with another 300 minority business students in the pipeline today.
During the 2019-20 academic year, 300+ doctoral and non-doctoral granting institutions participated in The PhD Project, gaining direct access to our members for networking and recruiting.

Dr. Sue Lehrman has served as dean of the William G. Rohrer College of Business (RCB) at Rowan University since 2015 and has been a dean for over 20 years at four different institutions. With a commitment to innovation and entrepreneurship, Dr. Lehrman currently serves on the AACSB Board of Trustees and the AACSB Innovation Committee. Dr. Lehrman received her PhD from the University of California at Berkeley. Her research and consulting services focus on measuring and improving coordination across the continuum of care of health care services.

Gary Fitzgerald is Education Account Executive at The Wall Street Journal. He works with colleges and universities that would like to bring WSJ digital memberships to their students, faculty and staff.
Gary Fitzgerald
gary.fitzgerald@dowjones.com
848-213-7724
Gary Fitzgerald
gary.fitzgerald@dowjones.com
848-213-7724
The Villanova School of Business (VSB) has been a leader among business schools since its founding in 1922 and is celebrating its 100th year of excellence in business education in the 2022-2023 academic year. Serving more than 2,700 undergraduate and graduate students, VSB is known for academic rigor; creativity and innovation; hands-on and service-learning opportunities; a firm grounding in ethics; and an applied education that prepares students to become influential leaders who know how to grow, analyze and protect business value. Above all, VSB develops business leaders for a better world through the Augustinian values of truth, community, caring and leading through service. For more, visit business.villanova.edu.
Suitable is a mobile-first student engagement platform that provides a virtual roadmap for the entire student journey. From the moment of enrollment, Suitable lets you begin scaffolding each step of the student experience while optimizing for career readiness, skill development and student success. Our platform helps schools increase student participation outside the classroom, track and assess experiential learning and prepare students for life after graduation.

As it approaches its tenth anniversary, the Lucille and Jay Chazanoff School of Business remains committed to its mission of offering rigorous business education that fosters intellectual growth and career advancement for students of diverse academic and cultural backgrounds. The Chazanoff School offers a wide array of undergraduate programs with specializations in Accounting, Economics, Finance, Information Systems and Informatics, Management, Marketing, and International Business, and growing emphases in Entrepreneurship and Sports Management. Graduate-level programs include Business Management, Accounting, Data Analytics, and Healthcare Management. With a focus on experiential learning, the Chazanoff School is home to the Con Edison Trading Room and is a member of the Blackstone LaunchPad network focused on entrepreneurship. As a recent PRME-signatory institution, the School is also expanding its emphasis on sustainability and societal impact.

Dr. Susan L. Holak has served as the Founding Dean of the Lucille and Jay Chazanoff School of Business since its inception. Dr. Holak has also served in other campus leadership positions such as Director of the William E. Macaulay Honors College at the College of Staten Island, and Associate Provost.
Dr. Holak earned a BS in Economics from the Wharton School of the University of Pennsylvania, where she was named to Beta Gamma Sigma. She received her MPhil and PhD degrees in Business from Columbia University. As Professor of Marketing, her research interests include new product development, consumer behavior, and cross-cultural marketing. Dr. Holak participated in the HERS Summer Institute for Women in Higher Education at Bryn Mawr College and in a year-long academic leadership program, co-sponsored by the American Academic Leadership Institute (AALI) and the American Association of State Colleges and Universities (AASCU). She also completed the SCUP Planning Institute Certificate. Dean Holak has served on the MAACBA Board of Directors since 2017.
Dr. Holak earned a BS in Economics from the Wharton School of the University of Pennsylvania, where she was named to Beta Gamma Sigma. She received her MPhil and PhD degrees in Business from Columbia University. As Professor of Marketing, her research interests include new product development, consumer behavior, and cross-cultural marketing. Dr. Holak participated in the HERS Summer Institute for Women in Higher Education at Bryn Mawr College and in a year-long academic leadership program, co-sponsored by the American Academic Leadership Institute (AALI) and the American Association of State Colleges and Universities (AASCU). She also completed the SCUP Planning Institute Certificate. Dean Holak has served on the MAACBA Board of Directors since 2017.

Liaison’s Centralized Application Service (CAS) is an intuitive, flexible application with up-to-date, visual insights into application and enrollment trends that actively targets your best-fit students. With application processing and support services CAS streamlines admissions, encourages application completion and provides institution–student connection throughout the entire process. CAS leverages the “power of partnership” with regular forums for the sharing of novel solutions and best practices in a mutually supportive environment. Over the last three decades, Liaison has helped over 31,000 programs on more than 1,000 campuses more effectively manage admissions through its (CAS™) technology and complementary application processing and support services. The higher education technology leader supports its partner institutions’ total enrollment goals by pairing CAS with its Enrollment Marketing (EM) platform as well as the recently acquired TargetX (CRM) and advanced analytics software Othot.
Contact:
Robert Ruiz, rruiz@liaisonedu.com
www.liaisonedu.com
https://businesscas.org/home/
GME LinkedIN
Robert Ruiz, rruiz@liaisonedu.com
www.liaisonedu.com
https://businesscas.org/home/
GME LinkedIN

Robert Ruiz is Liaison’s vice president of strategic enrollment, joined the company in 2014 with 25 years of experience in the field of admission and enrollment management. He specializes in diversity-based admissions, emerging technologies, operational efficiencies and process management. Robert has held senior admission roles at Tulane University and Oklahoma State University College of Osteopathic Medicine and served as vice president of application services for the American Association of Colleges of Osteopathic Medicine. Most recently, he worked for 10 years as the director of admission at the University of Michigan Medical School. Robert has an M.A. in Higher Education Administration and a B.A. in Sociology and Spanish from the University of Michigan.