2017 Conference agenda
october 11 - 13, 2017
The 67th Annual MAACBA conference on October 11-13, 2017 will be hosted by St. Joseph’s University in Philadelphia, PA. The mission of MAACBA is to promote and improve collegiate education for business in all areas within the jurisdiction of the Middle States Association of Colleges and Secondary Schools. MAACBA events create opportunities for expertise building and knowledge sharing among attendees and speakers on topics such as accreditation, strategic planning, external relations, curriculum innovation, and other contemporary issues in business education.
Wednesday, October 11, 2017
3:00 – 5:00 pm Conference Check In at Sheraton Society Hill Hotel – Nicholas More Room
3:00 – 4:00 pm MAACBA Board of Director’s Meeting at Sheraton Society Hill Hotel – Flower Room
1:00 – 5:00 pm AACSB Accreditation Volunteer Training at Sheraton Society Hill Hotel – Cook Room
Volunteer training is for individuals who are interested in assisting AACSB in its accreditation work by serving as a mentor, peer review team member, and/or accreditation committee member. The training provides an overview of the different volunteer responsibilities, addresses the philosophies behind the accreditation standards, and provides a detailed description of the accreditation process. Requires advance registration here.
5:00 pm Trollies depart from main entrance of Sheraton Society Hill Hotel for travel to Barnes Foundation
5:30 – 7:30 pm Cocktail Reception #1 at the Barnes Foundation
2025 Benjamin Franklin Pkwy, Philadelphia, PA 19130
Network with fellow attendees, speakers, and more at the Barnes Foundation while enjoying its world-class art collection.
7:30 pm Trollies depart Barnes Foundation to return to Sheraton Society Hill Hotel
Thursday, October 12, 2017
Saint Joseph’s University Campus – Campion Center
7:00 am Bus leaves for Saint Joseph’s University. Meet at the Sheraton’s front entrance
7:30 – 1:00 pm Conference Check In at Saint Joseph's University Campus – Campion Center, 2nd Floor near the Doyle Banquet Hall
7:30 – 8:30 am Continental Breakfast at Saint Joseph's University Campus – Doyle Banquet Hall North
8:30 – 9:00am Welcome Kickoff at Saint Joseph's University Campus – Doyle Banquet Hall North
9:00 – 10:15 am Plenary Session 1: Not Keeping Up With The Kardashians: Advertising Challenges in the Digital Age – Doyle Banquet Hall North
Fake reviews, illegal gambling, ROSCA violations, Made in the USA errors, fictitious pricing, secretive social media marketing, inappropriate drug treatment claims, marketing failures in the gig economy – TINA.org has seen it all. From the world’s largest retailer to individual entrepreneurs, businesses of all shapes and sizes are failing to comply with advertising laws meant to protect consumers from deception and economic harm. What steps can be taken to ensure that digital marketing stops misleading consumers?
10:15 – 10:30 am Morning Break with Refreshments – Doyle Banquet Hallway
10:30 – 11:45 am Plenary Session 2: UN Sustainable Development Goals and Business School Assessment: Insights from the PRME SDG Dashboard Initiative – Doyle Banquet Hall North
The United Nations Sustainable Development Goals (SDGs) and the 2030 Agenda for Sustainable Development outline a global action plan for people, planet, and prosperity. This session addresses how business schools are integrating the SDGs into their missions, teaching, research, and outreach. The key question is: How do business schools effectively foster responsible management education in support of the SDGs? Principles for Responsible Management Education (PRME) is the largest organised relationship between the United Nations and business schools dedicated to responsible management, sustainability, and business ethics. The Haub School of Business at Saint Joseph’s University and PRME have partnered to create a SDG data analytics tool for business schools. The PRME SDG Dashboard assesses a business school’s impact on educating future leaders to positively impact humanity and the natural environment through the power of business. In this session, participants will: 1) learn about a new data analytics tool to capture, measure, and report on business schools’ performance fulfilling the SDGs and 2) have the opportunity to begin assessing their own schools’ performance on the SDGs in an interactive, hands-on application of the PRME SDG Dashboard.
12:00 – 1:45pm Lunch: Keynote Speaker – Doyle Banquet Hall South
2:00 – 2:45pm Concurrent Sessions: MAACBA 2017 Sponsors – Doyle Banquet Hall North
Session A: Meet the Segments: GMAC's Candidate Segmentation Study – Doyle Banquet Hall North
GMAC kicked off a global graduate management education (GME) candidate segmentation study in 2016 in partnership with the IPSOS market research firm to drive industry growth through insights on the motivations of the broader GME candidate pipeline. The study identified seven global segments that have distinct differences on what motivates them to pursue GME, including the desire to be a role model, provide for one's children, develop skills, and impact society. Join this session to learn how your school can partner with GMAC to apply the seven-question Segmentation Tool to assess your current applicants and students to identify the mix of candidate segments currently attracted to your programs. Insights and tools from this study will enable business schools to hone their targeting and marketing strategies for prospective local and international GME students, as well as utilize insights to consider process improvements beyond admissions to inform student-centered curriculum and program design.
Session B: Business Schools in an Age of Disruption: Effective Practices for Surviving and Thriving – Doyle Banquet Hall South
New technology, new competitors, marketing channels and demands from corporate stakeholders that didn’t exist last month. Exploding marketing costs; declining budgets; fundraising challenges; employer and student expectations that shift like the wind. Sound familiar? It’s called disruption, and our institutions must live with it, adapt to it – and change – if we are to prosper. Tim Westerbeck, President of leading business school consulting firm, Eduvantis, will engage us in a lively review of today’s business school competitive landscape. The goal of this interactive session will be to help inform conversations around how our schools must change in order to thrive and even survive in the years ahead. The discussion will provide new perspectives, data, and best practices for coping with disruption, gathered from a diverse cross-section of business schools.
Session C: S&P Global Market Intelligence: Your Financial Data Needs on Campus – Presidents Lounge
How can you best determine your academic institution’s data needs? What value and insights might the Capital IQ platform provide on your campus? Join this interactive session where Q&A will help you assess the right concepts and issues to consider for decision making at your school. For more information about S&P Global Market Intelligence, visit here.
2:45 – 3:00pm Afternoon Break with Refreshments – Doyle Banquet Hallway
3:00 – 4:30pm Concurrent Sessions: Panel Discussions
Session A: Corporate Alliances: Leveraging Corporate Relationships to Build Stronger Students – Doyle Banquet Hall North
Session B: Curriculum in Action: How Innovative Curricula Maximizes Impact – Doyle Banquet Hall South
5:00 – 6:30pm Cocktail Reception at Saint Joseph's University's Admissions Center
Join conference attendees and speakers at the SJU Admissions Center, which is the former residence of the Archbishop Cardinal of Philadelphia. Walk with MAACBA colleagues through the beautiful home, complete with gardens, outdoor patios, and an art museum that features pictures of past Pope visits, Presidential visits, and foreign dignitaries.
6:30 – 7:30pm Shuttles to Hotel Available
Friday, October 13, 2017
7:30 – 9:00am Continental Breakfast at Sheraton Society Hill Hotel – Hamilton Room
8:00 –9:00am AACSB International at Sheraton Society Hill Hotel – Hamilton Room
AACSB’s Executive Vice President and Chief Accreditation Officer will provide an update with the latest news and views coming from Tampa world headquarters. This session includes time for Q&A, enabling attendees to dialogue with our AACSB representatives.
9:15 –10:15am Schuylkill Yards: Where Ideas Converge at Sheraton Society Hill Hotel – Ballroom AB
Schuylkill Yards in Philadelphia is the next generation knowledge community, embracing a diverse array of startups, established companies, researchers, students, artists, residents, and visitors whose innovation and creativity will generate a global nexus for research, technology commercialization and economic growth. Adjacent to the Nation’s third busiest passenger rail station in the heart of the Northeast Corridor, Schuylkill Yards is being created from the ground up through a partnership between Drexel University and its master developer Brandywine Real Estate Trust. It will form the gateway to Drexel University’s campus and its neighboring academic, medical and corporate organizations, including the University of Pennsylvania, Penn Medicine, the Children’s Hospital of Philadelphia, the University of the Sciences, Lincoln University, the Science Center, and the Wistar Institute, all within a 300 acre radius that generates more public R&D than any urban center outside of Boston. Leveraging the intellectual and research capacity, talent, diversity and networks that this rich tapestry of University City institutions offer, Schuylkill Yards will be built on an unmatched foundation of knowledge, discovery and innovation. In this session, you'll learn the background on how this major initiative has moved from concept to reality, about the uniqueness of the project for higher education, and how your campus might draw ideas from or even participate in this emerging community.
10:15 – 10:30am Morning Break with Refreshments – Foyer B
10:30 – 11:30am Concurrent Sessions – Ballroom AB
Session A: Advancing Undergraduate Analytics with Visualization
As data analysis comes to the forefront of every industry, it is pertinent to engage students early and often in the process of understanding, cleaning, organizing and explaining results of analysis on said data. This is something all Business schools work hard to do. However, the technological wave now requires that with each explanation of findings in data that students should also be able to visualize and share immediate and obvious insights without long papers and reports. This sessions looks at basic dashboard building and storytelling of data utilizing Tableau software. Recent student successes will be shared.
Session B: Keep Calm and Track MBA Alumni
Maintaining accurate and up-to-date information for your alumni is crucial to continue engagement with your alumni. In addition, rankings are requesting that MBA programs survey our Full Time MBA students one year, three years, six, seven and eight years out. Tracking alumni employment, home addresses, e-mail addresses and telephone numbers is daunting. Panelists representing large and smaller business schools will share best practices regarding how they maintain and track their alumni database.
11:45 – 1:00pm Lunch and MAACBA Annual Meeting – Ballroom AB
Vote on new members, minutes, jovial poem dedication, thank current year president
Wednesday, October 11, 2017
3:00 – 5:00 pm Conference Check In at Sheraton Society Hill Hotel – Nicholas More Room
3:00 – 4:00 pm MAACBA Board of Director’s Meeting at Sheraton Society Hill Hotel – Flower Room
1:00 – 5:00 pm AACSB Accreditation Volunteer Training at Sheraton Society Hill Hotel – Cook Room
Volunteer training is for individuals who are interested in assisting AACSB in its accreditation work by serving as a mentor, peer review team member, and/or accreditation committee member. The training provides an overview of the different volunteer responsibilities, addresses the philosophies behind the accreditation standards, and provides a detailed description of the accreditation process. Requires advance registration here.
- Robert D. Reid, Executive Vice President and Chief Accreditation Officer, AACSB
- Barb Higel, Manager, Accreditation Services, Mid-Atlantic and Northeast, AACSB
5:00 pm Trollies depart from main entrance of Sheraton Society Hill Hotel for travel to Barnes Foundation
5:30 – 7:30 pm Cocktail Reception #1 at the Barnes Foundation
2025 Benjamin Franklin Pkwy, Philadelphia, PA 19130
Network with fellow attendees, speakers, and more at the Barnes Foundation while enjoying its world-class art collection.
7:30 pm Trollies depart Barnes Foundation to return to Sheraton Society Hill Hotel
Thursday, October 12, 2017
Saint Joseph’s University Campus – Campion Center
7:00 am Bus leaves for Saint Joseph’s University. Meet at the Sheraton’s front entrance
7:30 – 1:00 pm Conference Check In at Saint Joseph's University Campus – Campion Center, 2nd Floor near the Doyle Banquet Hall
7:30 – 8:30 am Continental Breakfast at Saint Joseph's University Campus – Doyle Banquet Hall North
8:30 – 9:00am Welcome Kickoff at Saint Joseph's University Campus – Doyle Banquet Hall North
9:00 – 10:15 am Plenary Session 1: Not Keeping Up With The Kardashians: Advertising Challenges in the Digital Age – Doyle Banquet Hall North
Fake reviews, illegal gambling, ROSCA violations, Made in the USA errors, fictitious pricing, secretive social media marketing, inappropriate drug treatment claims, marketing failures in the gig economy – TINA.org has seen it all. From the world’s largest retailer to individual entrepreneurs, businesses of all shapes and sizes are failing to comply with advertising laws meant to protect consumers from deception and economic harm. What steps can be taken to ensure that digital marketing stops misleading consumers?
- Bonnie Patten, Director, TruthinAdvertising.org
10:15 – 10:30 am Morning Break with Refreshments – Doyle Banquet Hallway
10:30 – 11:45 am Plenary Session 2: UN Sustainable Development Goals and Business School Assessment: Insights from the PRME SDG Dashboard Initiative – Doyle Banquet Hall North
The United Nations Sustainable Development Goals (SDGs) and the 2030 Agenda for Sustainable Development outline a global action plan for people, planet, and prosperity. This session addresses how business schools are integrating the SDGs into their missions, teaching, research, and outreach. The key question is: How do business schools effectively foster responsible management education in support of the SDGs? Principles for Responsible Management Education (PRME) is the largest organised relationship between the United Nations and business schools dedicated to responsible management, sustainability, and business ethics. The Haub School of Business at Saint Joseph’s University and PRME have partnered to create a SDG data analytics tool for business schools. The PRME SDG Dashboard assesses a business school’s impact on educating future leaders to positively impact humanity and the natural environment through the power of business. In this session, participants will: 1) learn about a new data analytics tool to capture, measure, and report on business schools’ performance fulfilling the SDGs and 2) have the opportunity to begin assessing their own schools’ performance on the SDGs in an interactive, hands-on application of the PRME SDG Dashboard.
- Jonas Haertle, Head, PRME, United Nations
- David Steingard, Ph.D., Associate Professor of Management and Associate Director, Pedro Arrupe, S.J., Center for Business Ethics, Erivan K. Haub School of Business, Saint Joseph's University
12:00 – 1:45pm Lunch: Keynote Speaker – Doyle Banquet Hall South
- F. William McNabb III, Chairman and Chief Executive Officer, Vanguard
2:00 – 2:45pm Concurrent Sessions: MAACBA 2017 Sponsors – Doyle Banquet Hall North
Session A: Meet the Segments: GMAC's Candidate Segmentation Study – Doyle Banquet Hall North
GMAC kicked off a global graduate management education (GME) candidate segmentation study in 2016 in partnership with the IPSOS market research firm to drive industry growth through insights on the motivations of the broader GME candidate pipeline. The study identified seven global segments that have distinct differences on what motivates them to pursue GME, including the desire to be a role model, provide for one's children, develop skills, and impact society. Join this session to learn how your school can partner with GMAC to apply the seven-question Segmentation Tool to assess your current applicants and students to identify the mix of candidate segments currently attracted to your programs. Insights and tools from this study will enable business schools to hone their targeting and marketing strategies for prospective local and international GME students, as well as utilize insights to consider process improvements beyond admissions to inform student-centered curriculum and program design.
- Kailin C. Burns, Manager of Market Development in the Americas, Graduate Management Admission Council® (GMAC®)
Session B: Business Schools in an Age of Disruption: Effective Practices for Surviving and Thriving – Doyle Banquet Hall South
New technology, new competitors, marketing channels and demands from corporate stakeholders that didn’t exist last month. Exploding marketing costs; declining budgets; fundraising challenges; employer and student expectations that shift like the wind. Sound familiar? It’s called disruption, and our institutions must live with it, adapt to it – and change – if we are to prosper. Tim Westerbeck, President of leading business school consulting firm, Eduvantis, will engage us in a lively review of today’s business school competitive landscape. The goal of this interactive session will be to help inform conversations around how our schools must change in order to thrive and even survive in the years ahead. The discussion will provide new perspectives, data, and best practices for coping with disruption, gathered from a diverse cross-section of business schools.
- Tim Westerbeck, President, Eduvantis
Session C: S&P Global Market Intelligence: Your Financial Data Needs on Campus – Presidents Lounge
How can you best determine your academic institution’s data needs? What value and insights might the Capital IQ platform provide on your campus? Join this interactive session where Q&A will help you assess the right concepts and issues to consider for decision making at your school. For more information about S&P Global Market Intelligence, visit here.
- Howard Bernheim, CFA, CPA, Relationship Manager for S&P Global Market Intelligence (Academic Division)
2:45 – 3:00pm Afternoon Break with Refreshments – Doyle Banquet Hallway
3:00 – 4:30pm Concurrent Sessions: Panel Discussions
Session A: Corporate Alliances: Leveraging Corporate Relationships to Build Stronger Students – Doyle Banquet Hall North
- Jessica Hoopes, Assistant Dean, Widener University’s School of Business Administration
- Ronnee Ades , Director of Career Management (Master of Quantitative Finance Program), Rutgers School of Business
- Jerry Maginnis, Executive in Residence, Rowan University’s Rohrer College of Business
- Donna Rapaccioli, Dean, Fordham University’s Gabelli School of Business
- Stephanie Weidman, Chair, Rowan University’s Rohrer College of Business
- Moderated by Anna Koulas, Executive Director of Corporate Relations, Drexel University's LeBow College of Business
Session B: Curriculum in Action: How Innovative Curricula Maximizes Impact – Doyle Banquet Hall South
- Tracy Couto, Director of the Savage Center for Reflective Leadership, Le Moyne College’s Madden School of Business
- Gregory Prastacos, Dean, Stevens Institute of Technology’s School of Business
- Bruce Rosenthal, Dean, Saint Peters University’s School of Business
- Joyce E. A. Russell, the Helen and William O’Toole Dean, Villanova University's School of Business
- Ira Sprotzer, Associate Professor and Chairperson, Rider University’s College of Business Administration
- Prasad Vemala, Associate Dean, Robert Morris University, School of Business Administration
- Moderated by Susan Lehrman, Dean, Rowan University's Rohrer College of Business
5:00 – 6:30pm Cocktail Reception at Saint Joseph's University's Admissions Center
Join conference attendees and speakers at the SJU Admissions Center, which is the former residence of the Archbishop Cardinal of Philadelphia. Walk with MAACBA colleagues through the beautiful home, complete with gardens, outdoor patios, and an art museum that features pictures of past Pope visits, Presidential visits, and foreign dignitaries.
6:30 – 7:30pm Shuttles to Hotel Available
Friday, October 13, 2017
7:30 – 9:00am Continental Breakfast at Sheraton Society Hill Hotel – Hamilton Room
8:00 –9:00am AACSB International at Sheraton Society Hill Hotel – Hamilton Room
AACSB’s Executive Vice President and Chief Accreditation Officer will provide an update with the latest news and views coming from Tampa world headquarters. This session includes time for Q&A, enabling attendees to dialogue with our AACSB representatives.
- Robert Reid, Executive Vice President and Chief Accreditation Officer at AACSB International
9:15 –10:15am Schuylkill Yards: Where Ideas Converge at Sheraton Society Hill Hotel – Ballroom AB
Schuylkill Yards in Philadelphia is the next generation knowledge community, embracing a diverse array of startups, established companies, researchers, students, artists, residents, and visitors whose innovation and creativity will generate a global nexus for research, technology commercialization and economic growth. Adjacent to the Nation’s third busiest passenger rail station in the heart of the Northeast Corridor, Schuylkill Yards is being created from the ground up through a partnership between Drexel University and its master developer Brandywine Real Estate Trust. It will form the gateway to Drexel University’s campus and its neighboring academic, medical and corporate organizations, including the University of Pennsylvania, Penn Medicine, the Children’s Hospital of Philadelphia, the University of the Sciences, Lincoln University, the Science Center, and the Wistar Institute, all within a 300 acre radius that generates more public R&D than any urban center outside of Boston. Leveraging the intellectual and research capacity, talent, diversity and networks that this rich tapestry of University City institutions offer, Schuylkill Yards will be built on an unmatched foundation of knowledge, discovery and innovation. In this session, you'll learn the background on how this major initiative has moved from concept to reality, about the uniqueness of the project for higher education, and how your campus might draw ideas from or even participate in this emerging community.
- Keith Orris, Senior Vice President for Corporate Relations and Economic Development, Drexel University
10:15 – 10:30am Morning Break with Refreshments – Foyer B
10:30 – 11:30am Concurrent Sessions – Ballroom AB
Session A: Advancing Undergraduate Analytics with Visualization
As data analysis comes to the forefront of every industry, it is pertinent to engage students early and often in the process of understanding, cleaning, organizing and explaining results of analysis on said data. This is something all Business schools work hard to do. However, the technological wave now requires that with each explanation of findings in data that students should also be able to visualize and share immediate and obvious insights without long papers and reports. This sessions looks at basic dashboard building and storytelling of data utilizing Tableau software. Recent student successes will be shared.
- Kathleen Campbell Garwood, Assistant Professor in the Department of Decision & System Sciences at Saint Joseph’s University
Session B: Keep Calm and Track MBA Alumni
Maintaining accurate and up-to-date information for your alumni is crucial to continue engagement with your alumni. In addition, rankings are requesting that MBA programs survey our Full Time MBA students one year, three years, six, seven and eight years out. Tracking alumni employment, home addresses, e-mail addresses and telephone numbers is daunting. Panelists representing large and smaller business schools will share best practices regarding how they maintain and track their alumni database.
- Clare Bruno, Director of Recruitment and Enrollment Management, Graduate Programs at the Villanova School of Business
- Debra Franke, Assistant Director of Alumni Relations for Alumni Career Programs, La Salle University
- Norma Hernandez, Director of Advancement Services, Columbia Business School
- MarySheila E. McDonald, JD, Dean, La Salle University School of Business
11:45 – 1:00pm Lunch and MAACBA Annual Meeting – Ballroom AB
Vote on new members, minutes, jovial poem dedication, thank current year president
- Teaching Award Presentation
- Beta Gamma Sigma Awards and Annual Meeting
- Wrap Up and Final Farewell
- Lunch Served
